Did you know black girls need sunscreen, too? Apparently, all of the major corporations behind the most popular sun care brands did not. Entrepreneur Shontay Lundy saw a void in the marketplace and took it upon herself to fill it. With Black Girl Sunscreen, Lundy has carved out a niche for herself and women of color everywhere are embracing it with open arms. She is serving her community two-fold: Lundy serves as an educator of black women’s sun care needs and she also provides the solution. In our black-owned business spotlight, we take a closer look at how Shontay Lunday is crushing statistics and bringing sun care to a previously untapped market.
As a black woman, Lundy knew she needed protection from the sun’s harmful UV rays. But whenever she would purchase a typical sunscreen brand, she would get the dreaded “white cast” on her face. No one wants to walk around with white smudges on their skin. So, Lundy created a sunscreen that catered to her needs and Black Girl Sunscreen was born.
The first thing she had to do as an entrepreneur was to educate black women on the fact that they need sunscreen. Since this was such an under-served market, many black women did not realize how important sun protection can be. While the melanin found in black skin does protect against some UV rays, it does not protect from them all. This often leads to a later diagnosis in skin cancer, which greatly decreases survival rates. Lundy also lets her customers know that sunburn can and will happen to them if they are not protected. Lastly, sun damage can dry out the skin and leave it more susceptible to forming wrinkles.
Black Girl Sunscreen caters to the needs of women of color while using no parabens or other harmful chemicals. Instead, natural ingredients like avocado, jojoba, aloe, cocoa butter, and carrot juice are infused into the sunscreen, leaving you with moisturized, smooth and protected skin.
Thanks to a massively popular Instagram account, along with countless hours of hard work, Black Girl Sunscreen has become the first independent black-owned brand in Target’s sun care section. This has brought her brand to the masses and shows just how much this demographic has been crying out for a sunscreen solution that caters to their needs.
Additionally, Lundy has recently secured a $1million dollar investment from another female entrepreneur. This is a major fete since minority-owned businesses with female CEO’s usually receive less than 1% of VC funding per year! Lundy is smashing the competition and statistics. Today, Black Girl Sunscreen is valued at $5 million.
Shontay Lundy is a perfect example of how tenacity and ingenuity are always a winning combination. Lundy even managed to increase her sales during the onslaught of the COVID-19 pandemic. She has proven herself a force to be reckoned in the black-owned business community. With Black Girl Sunscreen on the rise, she looks forward to rolling out more sun care products in the near future.